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Users will soon have a updated setting that allows them to lessen the amount of AI-created media appearing in their feeds. This initiative comes as the company disclosed that it presently contains in excess of 1 billion AI videos.

Pilot Phase and Launch

This change is undergoing trials over the coming weeks before a full-scale rollout. This development coincides with a increase in AI-generated material, spurred by recent AI video creators.

The Broader AI Trend

It has been noted that approximately a tenth of the quickest rising channels on a competing service exclusively feature content made by AI. A considerable share of this content is classified as low-quality AI content, a label for inferior, mass-produced content that is often illogical or surreal.

“We know from our community that a lot of users appreciate content created using AI tools, ranging from digital art to educational videos, and we aim to give people the ability to adjust the amount of that, depending on their own choices,” commented a platform representative.

Scale of AI Content

The platform shared that there are now 1.3bn videos on its network identified as artificially created. In total, more than 100 million videos are submitted to the platform daily, making clips made by AI a minor percentage of its overall inventory.

User Control Features

Viewers will be in a position to reduce or increase the volume of AI content they watch by using the content preference feature in the platform and picking “AI-generated content”. Additional categories that currently be modified under the tool include politics, fashion, aesthetics, and choreography.

Platform Guidelines

The platform’s rules require creators to tag lifelike AI-made content, and it forbids dangerous deepfakes of celebrities or emergencies. Any believable AI video that is not labeled can be deleted under its user guidelines.

In addition, the app will henceforth attach an “AI-made” watermark to content produced via its proprietary AI systems, or identified by an cross-platform project for identifying artificial media. This action is designed to help prevent users from attempting to circumvent the disclosure requirement.

Educational Initiatives

The platform is additionally launching a $2m AI literacy fund for professionals and organizations to produce educational content about using AI responsibly. This project will assist charitable organizations focused on training computer science.

Moderation Strategy

The video-sharing app has defended its content review process, amid controversy over plans to lay off a large number of content moderators in the UK. TikTok is planning to eliminate a significant number of roles in its user protection team in the UK capital, with trade unions and internet security professionals expressing worry that staff are being displaced by machine-led review.

A company official explained that people-led review would remain essential, but automated tools can safeguard staff by eliminating the most graphic content ahead of it is viewed by staff. TikTok announced a significant reduction in shocking and graphic content handled by safety staff over the past year due to intervention by its automated systems.

It is vital to combine people and machines to ensure user safety,” the executive stated. “We’ll have staff as integral to the approach, but we further consider it’s very important to minimize viewing of harmful content as quickly as possible, which is the area in which a extensive automated help is really helping us work at speed.”